DTM extends live and exclusive broadcast deal with SAT.1
- ITR and German broadcaster extend contract for two additional years
- “ran racing” team to operate on-site at all 10 events in 2020
- Kostron: “We’ll continue telling the success story we started together in 2018”
The DTM will continue its highly successful live and exclusive TV deal with German broadcaster SAT.1 for a further two years.
DTM umbrella organisation ITR and 7Sports, the wholly owned sports business unit of the broadcasting group ProSiebenSAT.1 Media SE, have agreed a two-year extension to a partnership that began ahead of the 2018 DTM season.
This new deal means the DTM will remain on one of Germany’s most popular free-to-air channels, showing live coverage of every race on both Saturdays and Sundays. In addition, the “ran racing” presenting team will continue to provide expert reporting, interviews and analysis during the pre- and post-race coverage. On ran.de, and via the “ran” mobile app, fans can follow every free practice and qualifying session as well as the race live-stream with German commentary.
“The continuation of our partnership was a logical decision”
“We’re very pleased that SAT.1 will continue with its excellent live and exclusive broadcast deal in Germany for the next two years,” said ITR Managing Director Achim Kostron. “We’ll continue telling the success story we started together in 2018. The ‘ran racing’ presenters have given a radical new look to the DTM format, which has significantly increased the series’ media presence in our key target areas. The continuation of our partnership was a logical decision, and we look forward to working alongside SAT.1 to further develop and improve the DTM TV experience.”
“ran” Head of Sport Alexander Rösner added: “It’s great that SAT.1, together with our partner ITR, have worked together to develop and transform the presentation of the DTM with our ‘ran racing’ team. The continuation of the partnership is fantastic news for motorsport fans throughout Germany and across Europe. The new DTM not only embodies fantastic and exciting racing at the highest level, but also embodies trend-setting technical progress and innovations. Together, it’s a perfect fit for ‘ran’.”
The 2020 tour dates of DTM and “ran racing”: 10 events across Europe
The DTM season 2020 comprises 10 race-weekend events; four in Germany, with a further six across Europe. The season starts on 24-26 April in Zolder, Belgium; with further non-German events at St. Petersburg (RUS, 29-31 May), Anderstorp (SWE, 12-14 June), Monza (ITA, 26-28 June), Brands Hatch (GBR, 22-23 August) and Assen (NED, 4-6 September). The German rounds kick off at the Lausitzring (May 15-17), with additional dates at the Norisring (July 10-12), Nürburgring (September 11-13) and Hockenheimring (October 2-4).
Picture: Matthias Killing, Paul Di Resta (Aston Martin) © DTM
