Hockenheim, June 22, 2023 – vivenu, a leading provider of ticketing and event management solutions becomes the exclusive ticketing partner of the Hockenheimring.
The Hockenheimring Baden-Württemberg is not only a legendary race track, but as one of the largest event venues in Germany, it also provides a home for events of all kinds, sometimes with more than 100,000 visitors per day.
In order to meet the ever-increasing challenges associated with such large-scale events and the ever-higher demands of fans, a modern, flexible, scalable and equally secure ticketing solution is required. This is what those responsible for the Hockenheimring have found in vivenu.
As part of the partnership, the Hockenheimring’s diverse range of events, guided tours and driver experiences will be digitized even more strongly and the purchase of these tickets will be made much more efficient and brand-compliant in the design of the racetrack.
Operationally, the Hockenheimring is also looking forward to a significantly easier handling of the ticketing system and the optimization of the most relevant processes to save valuable time on a daily basis.
In order to offer visitors unique experiences, Hockenheim-Ring GmbH strives at all times to use the best technology in all aspects (e.g. merchandise, marketing tools, etc.). With vivenu, the company relies on a future-proof and open solution that guarantees continuous improvement through in-house developments and integrations to leading partners.
“First and foremost, our focus is on offering customers a convenient, up-to-date and secure platform for ticket purchasing that allows us to react flexibly and quickly to changing market conditions and customer requirements. The expertise and innovative strength, but above all the motivation and enthusiasm of the vivenu team have convinced us here. With this partnership we will achieve a new quality standard in our ticketing, which will bring not only higher customer satisfaction but also positive economic effects”, says Jorn Teske, Managing Director of Hockenheim-Ring GmbH.
vivenu is also looking forward to the cooperation. “We are enormously looking forward to the partnership with the Hockenheimring and are excited about how the Hockenheimring combines tradition and technological progress,” says Simon Weber, co-founder of vivenu. “Ticketing is one of the most important aspects and main revenue sources of any event venue and we are proud to be able to also contribute a significant part to the economic success of the Hockenheimring with our technology.”
The new ticket store will go online at the beginning of next year.
Renowned event organizers around the world rely on vivenu to optimize their ticketing for themselves and their fans and, as one of their company’s main revenue streams, to take full control of it. vivenu’s technologically leading and intuitive platform simplifies processes and enables organizations to customize their ticketing with a variety of customization options, flexible booking workflows and open interfaces, according to their needs and preferences. Internationally respected investors, including the owners of the San Francisco 49ers, among others, support vivenu’s mission with over $65 million. FC Schalke 04, the Special Olympics, the GRAMMYs and Stanford University and numerous other institutions also already rely on vivenu to make their ticketing flexible and future-proof. With offices in Düsseldorf, Hamburg and Darmstadt as well as in the USA, vivenu is always close to its partners.
Photo: Simon Weber, co-founder of vivenu, and Jorn Teske, Managing Director of Hockenheim-Ring GmbH.